For individuals similar to Chief Marketing Officer, CMO / President or VP Marketing / Senior Director of Marketing from Supplements, Health, Nutrition, Wellness, Fitness independent CPG brands with expertise in D2C and multichannel customer acquisition and retention.

The specific focus of this Marketing Leader job and the background we need you to have is most if not all of:

  • Examples of previously being part of the senior team who grew a similar B2C industry company through the $5MM – $20M+ revenues range (they are willing to invest to scale to $100M+ in the future phase of growth)
  • Must be from one of consumer goods, supplements, alternative medicine, retail, organics, wellness, canna with strong D2C achievements
  • Growth marketing strategy, yet hands-on technical with their marketing team when needed; coaches, supports, directs and inspires people; manages transformation change and major growth
  • Passionate about consumer health, natural high quality ingredients, solving and preventing chronic health conditions, mission and sustainable team focused on attracting and retaining customers through quality and community
  • Expertise in direct to consumer (D2C) digital marketplaces, eCommerce, performance media acquisition and email/CRM retention
  • Overseas the entire sales and marketing strategy for D2C, 2nd/3rd Party, B2B, affiliates, partnerships, online / offline, PR.
  • Manages and develops a small high quality internal direct hire team plus freelance, contractors and suppliers
  • Data analytics decision-making
  • Excellent communication and interpersonal skills, including line management and executive relationships
  • Well educated to degree or higher level

You are supportive of responsibility and ethical behaviour toward:

  • The environment
  • Consumer Health
  • Industry impact
  • Social impact

Some words to intimate the unique company values and culture:

  • People
  • Innovation
  • Entrepreneurship
  • Altruism with Success, a Win for All
  • For Profit
  • Sustainability

Location: remote home office based for United States resident

Compensation: attractive market rates or above with base, bonus, benefits, LTIP

Please apply to be considered for an initial call with Jonathan Pearson of BluZinc who has been retained by the CEO of this client employer to attract and select their next awesome marketing leader.   For those with 3-4+ years in a similar company at least once (bonus if twice or more) and a strong career in marketing management and leadership over the last 7-15+ years, we will be in touch soon to arrange an initial client briefing meeting and discussion about your experience, abilities, knowledge, achievements, needs and aspirations.  If the advert is published, we are keen for you to apply as new applications are reviewed every day or week until the job is accepted in writing.

Since 2015, most of the BluZinc clients’ direct hire job opportunities have been remote based jobs anywhere in the USA, with head offices in New York, Austin, Miami, Los Angles, San Francesco of highly successful fast growth small companies in nutritional or health supplements, wellness, fitness including alternative functional medicine (and training and coaching).

Image of healthy food medicine jobs via BluZinc