Created by BluZinc, the above organograms illustrate the Value Chain and a Capability Map. Most of our clients are expert at Direct Selling eg Direct to Consumer (D2C) or Business (D2B) with SEM / SEO, Direct Response via their websites, apps, social media and other B2C digital marketplaces. They enjoy a lesser focus on 2nd or 3rd party relationships other than affiliates and partners to facilitate demand generation and acquisition followed by excellent eCRM for engagement and retention, plus tradisional sales, business development and account management where appropriate.
Below, are general examples of the job titles for a Marketing department and reporting structure to the Chief Office.
USA
President & Chairman
President of Marketing
Senior (SVP) and Vice President (VP) of Marketing
Senior Director of / Director of Marketing
Manager of Marketing
Marketing Supervisor / Coordinator
Marketing Associate / Executive / Junior / Trainee
UK
CEO & Chairman
CMO or Executive Director or Managing Director
Associate Director or Head of Marketing
Senior Manager / Marketing Manager
Team Leader / Marketing Specialist
Supervisor / Marketing Coordinator
Marketing Executive / Junior / Trainee
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