Created by BluZinc, the above organograms illustrate the Value Chain and a Capability Map.  Most of our clients are expert at Direct Selling eg Direct to Consumer (D2C) or Business (D2B) with SEM / SEO, Direct Response via their websites, apps, social media and other B2C digital marketplaces.  They enjoy a lesser focus on 2nd or 3rd party relationships other than affiliates and partners to facilitate demand generation and acquisition followed by excellent eCRM for engagement and retention, plus tradisional sales, business development and account management where appropriate. 

Below, are general examples of the job titles for a Marketing department and reporting structure to the Chief Office.


  1. President & Chairman

  2. President of Marketing

  3. Senior (SVP) and Vice President (VP) of Marketing

  4. Senior Director  of / Director of Marketing / Head of Marketing

  5. Manager of Marketing 

  6. Marketing Supervisor / Coordinator

  7. Marketing Associate / Executive / Junior / Trainee


  1. CEO & Chairman

  2. CMO or Executive Director or Managing Director

  3. Associate Director or Head of Marketing or Senior Manager

  4. Senior Manager / Marketing Manager

  5. Team Leader / Marketing Specialist 

  6. Supervisor / Marketing Coordinator

  7. Marketing Executive / Junior / Trainee