CMO / CEO D2C eCom Marketing Director

Alex Brown
Alex BrownCMO / Marketing Director / CEO
Career history includes: Truly Free, Beard Club, eCommerce Rock Stars,

– Go-to-market strategy
– Marketing strategy
– P&L & budget ownership
– International project management
– Managing teams across USA / Globally
– Managing agencies & freelancers
– Omni-channel sales activation

Expertise

  • Team operating systems – Prioritization, planning and execution systems
  • Org chart design & future pacing
  • Culture design, documentation and codification
  • Compensation & Incentive plans
  • Recruitment
    • Writing the best job postings,
    • Systems & projects to disqualify the wrong candidates to save time
    • Interviewing the right candidates & moving them forward
  • Performance management
  • New employee onboarding

D2C eCom $4MM-$74MM in 6 Years

  • Affiliate & Influencer marketing
    • Program design
    • Affiliate Incentivization & comp structures
    • Staffing (affiliate managers – hiring and comp plans)
  • CRO
    • Offer creation
    • Landing page analysis
    • Split testing backlog prioritization
    • AOV improvements

Subscription Growth & LTV

  • Email & sms marketing
    • Program design
    • Content planning
    • Copywriting – Educational story selling frameworks
    • List growth
    • Community building
    • Hiring your department
  • Churn mitigation

  • Inventory planning
  • Sales Forecasting
  • Cashflow planning
  • Vendor management and negotiations (securing financing)
  • Cost reduction & efficiency

  • Brand identity development, documentation and codification
  • Sales positioning
  • PR

Register a direct hire job opening, fractional CxO or interim manager full time or part time opportunity with BluZinc and we will provide an individual from your competition to provide the highest level of knowledge and success while also being a fantastic culture fit!

Arrange an introduction call about client services with Jonathan Pearson – CEO, BluZinc and to learn more about his industry subject matter expertise colleagues and consultants.