Matthew – Digital Transformation DirectorBluZinc2023-01-17T17:45:37+00:00
MattInterim Digital Products & Strategy Director
Matt is a Digital Products Strategy Director with demonstrable conversion & award winning achievements in leading strategy and development of websites & mobile apps, product innovation, UX/UI, content strategy, information & data rich architecture.
He offers deep insight to the publishing industry with a career both client side at Centaur Media with industry achievements in fashion, celebrity, financial, legal and marketing.
Agency’s include Informa Telecoms & Media with client industries expanding to Healthcare, Medicine, Maritime & Transport.
Managed the rationalisation of technologies within Centaur Media from 20, to a core stack of 4 including the migration of all 13 publishing brands to a single provider resulting in over £1m of cost savings within 18 months.
Content marketing, advertising and both a yield and volume strategy for subscriptions by creating the digital strategy for the group across publishing, subscriptions, intelligence products, events, mobile, apps and social. 15-25% growth for Marketing Week, Fashion Monitor, Creative Review, Design Week, The Lawyer.
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