A more personalised experience for the customer – giving them what they want – leads to increased customer satisfaction, referrals and the goodwill of a brand. Customers, are able to do exactly what they want without fuss or delay, eliminating any interruptions in achieving their desired goals.
‘Internet of Me’ is constantly evolving and seeping into every part of our life. It is no longer a theory, but a tangible and practical solution to an improved way of living. Although the internet is huge, the ability to provide personalised experiences to customers is what makes it appealing and desirable, and with the continued development of predictive analytics and AI, this will only continue to enhance and enrich a customer’s online experience, as well as their personal life.