We are delighted present to you two awesome new job openings on behalf of our client, MIKRA and Lifeist. Based on appropriate performance, both can be progressive careers joining as Director, Senior Director, Head of or VP with a clear path to CMO / CRO. Reporting to the CEO / Owners, who have deep experience in precision health, wellness, fitness, supplements, nutraceuticals, nootropics.
From Pacific Time, 9am on Wednesday, 9th March 2022, click here to receive 15% off single item purchases or subscriptions for MIKRAs products or enter Code: BluZinc15
MIKRA – Heavily Funded Cell Therapeutics Start-up for Rapid D2C/B2C eCommerce Marketing Expansion
With $20MM of day zero investment, private equity funding, a brilliant R&D Science team (click for consultant advisory information), established sister companies for support and well known celebrity endorsements (José Bautista & MIKRA on Instagram) these new bioscience products are ready to go to market and transform consumer health and performance, initially focused on Northern America consumer markets.
Remote home office based anywhere in USA or Canada.
Compensation: Highly attractive base + bonus + benefits + more..
Depending on which opening you are most suited to, to be considered an appropriate potential candidate for hire, we need your resume and profile to represent most of:
- Strategic yet hands on; Inspires People; Hyper Growth Mindset
- Previously taken a day zero or new small company CPG brand, to circa $3MM to $10MM ARR or more with mostly Direct Response, Ads, Email acquisition and retention tactics (this is not a brick and mortar or 3rd party / wholesale type seller)
- Knowledge from any of alternative medicine, therapies, functional beverages / nutrition, food supplements, nutraceuticals, biohacking, nootropics, adaptogens, herbs / CBD etc and FDA compliance
- From an inhouse Digital Marketing or eCommerce team, outside consultant or a digital agency background
- Able to design, hire and lead an awesome team
- Strong with data, analytics, KPIs, RFM, ROI and budgets
- Experienced in the full marketing mix, integrated omni/multichannel for native D2C, B2C, aware of B2B
- Well educated and strong career history of 2-4+ years tenure per company with excellent employement and/or client references
- Critical thinking, problem solver, solution focused, motivated, accountable, repsonsible and has fun!
- Excellent interpersonal & communication skills in all mediums and formats
CELLF
Cellf is MIKRA’s first offering. A science-forward cell therapeutic, treating systemic fatigue and low-grade cellular inflammation.
Their bioactive compound, engineered in an oxygen deprived environment, is specifically designed to increase your everyday performance and recovery potential at a cellular level over a 90-day period.
The proprietary formula contains 4 clinically and scientifically studied bioactive compounds designed to:
- Help neutralize excess reactive oxygen species and rebalance your redox ratio
- Increase the energy potential of your cellular system by stimulating mitochondrial biogenesis
- Increase the efficiency of mitochondrial energy production
Are you Interested in Higher Living, to Let the Normal Human Unlock Extraordinarily and to Simplify the Path to Wellness?
Team Members share a sense of enthusiasm and creativity that inspires and drives to launch exciting products, explore new markets, and, most importantly, have a blast while doing it. We stand out in our customer markets due to our leading-edge product launches, innovative campaigns, and ability to tap into new markets.
Passionate individuals working together for the same goal – to bring transformative nutraceuticals to the world. Everyone’s contribution makes an impact on the final result, and we are all accountable, work creatively and collaboratively to problem-solve. Most importantly, as we grow, it’s important to us to maintain high levels of energy, passion, and drive.
You get to work with amazing, passionate colleagues on innovative technology. In an international work environment, we offer you the chance to be challenged, make an impact, work flexibly, and be part of a team.
Perks
- Remote Work
- Flexible Working Hours
- Competitive Vacation Plan
- Build your own Health Benefits & Spending Account (Canadian Team Members only)
- Long Term Incentive Plan
- Professional Development & Growth Opportunities
Growth Marketing and eCommerce Job Details & How to Apply
Director/Head of/VP of Growth Marketing: use this for any location and click APPLY NOW or read/share the detailed Advert before attaching your resume.
- Develop the sales & marketing strategies, tactics and roadmap with the VP Brand & Strategy
- Previous examples of Ads and Email that generated customers for new consumer brand products in the alternative medicine verticals, organics, supplements, ancient herbs or other hard to advertise / market CPGs that require direct response methods and educational, compliant, relationship building, video content and events, to help customer solve or prevent chronic health issues and/or reach optimal performance
- Substantial experience working with performance marketing metrics (CAC, LTV, CVR, etc)
- Substantial experience working with email marketing metrics (RPE, RPS, CTOR, etc)
- Proficient knowledge of paid media (Google, FB/IG, Snapchat), SEO, A/B testing, email, and the normal D2C tools
- Hands on marketing and communications management for CPG eCommerce trading in Shopify working with and partnering with the eCommerce trading team
- Project Manager eg Creative Content, Copy Writing team or Product Launches
- Subscription and membership programs
- Familiar with shipping, fulfilment, manufacturing, production, customer service so able to effectively work with those teams
- Excellent communication and interpersonal skills in all mediums and formats
- Experience leading a growth / acquisition marketing team from start-up to scale; a D2C brand / products from start up to $3MM to $10MM or more within a few years
Director/Head of/VP of D2C eCommerce: use this for any location and click APPLY NOW or read/share the detailed Advert before attaching your resume.
- Develop the eCommerce sales & marketing strategies, tactics and roadmap with the VP Brand & Strategy
- Previous examples that generated customers for new consumer brand products in the alternative medicine verticals, organics, supplements, ancient herbs or other hard to advertise / market CPGs that require direct response methods and educational, compliant sales and marketing methods
- Shopify – management of SKUs, merchandizing, testing, landing pages, UX/UI for an awesome customer experience and high profit growth
- Ensure the best balance between B2C 2nd party and focus on D2C 1st party digital marketplaces
- Proficient knowledge of paid media (Google, FB/IG, Snapchat), SEO, A/B testing, email, and the normal D2C tools (which the digital marketing, SEM/SEO team will manage)
- Google Analytics or similar ninja who loves conversion rate optimisation, online sales funnels and developing strategies and tactics that grow amazing results for KPIs, RFM, LTV, AOV, CVR
- Subscription and membership technology and programs
- Budget management for this channel, P&L
- Communication between 3PL, forecasting and purchasing departments to continually improve in-stock rate, reduce operations costs and find efficiencies
- Familiar with shipping, fulfilment, manufacturing, production, customer service so able to effectively work with those teams
- Excellent communication and interpersonal skills in all mediums and formats
- Examples of growth a D2C brand / products from start up to $3MM to $10MM ARR or more within a few years
BluZinc provides consultancy talent acquisition and selection services with clients who partner exclusively with our team and retain the services of our CEO, Jonathan Pearson who you will meet at the 1st stage virtual meeting within the next 1-2 weeks. We are keen to learn more about your experience, knowledge, abilities, characteristics and career needs, aspirations and goals. Jonathan will brief you on the job opening, career prospects and culture to help facilitate the perfect fit and provide feedback at every step in the process.
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