VP Marketing Operations or Director or Senior Manager Marketing Operations of a small, brilliant growth marketing, customer acquisition video sales letter, VSL and sales copywriting marketing team, who also formulates successful CPG health supplement products for consumers that are sold via a partners D2C digital marketplaces.  This client intends to start selling their product Direct to Customers from their own website, social and email and launch a health and wellness supplements business in 2024 (hence we are open to different levels of hire, experience, monwledge, abilities).

Remote USA based job opening for someone who can work on ET/CT zones or can be based from Isabela, Puerto Rico.

Must come from a direct response video marketing and advertising D2C background in any of health, wellness, fitness, nutritional / health supplements, personal care and from a small company who have grown successfully over a few number of years.

Job Title: Director or VP of Marketing Operations

Company Overview: We are a small, brilliant digital marketing and direct response advertising team. We specialize in designing and creating captivating video sales letters (VSLs) within the health supplements or nutritional supplements industry, primarily operating a direct-to-consumer (D2C) digital marketplaces and eCommerce platforms. We pride ourselves on our innovative approach, exceptional creativity, and commitment to delivering outstanding results.

Job Summary: You will play a vital role in managing and overseeing all aspects of video production and marketing operations within our business. You will be responsible for ensuring the seamless execution of projects, maintaining high-quality standards, and driving operational efficiency. Your focus will be on the successful delivery of video sales letters (VSLs) for Product Launches in the health supplements or nutritional supplements industry, while also ensuring excellent customer service and fostering strong relationships.

The small team reporting to you have these duties and responsibilities:

  • Health supplements product formulation
  • End consumer research and analysis
  • What problem will they solve and key benefits to consumers
  • Product naming
  • Logo and packaging/bottle
  • Instructions for use
  • Spokesperson selection
  • Voice over and casting
  • VSL design, production, editing
  • Sales copy and upsell scripts
  • Testing and quality assurance

Responsibilities:

Project Management: Oversee the end-to-end production process of video sales letters (VSLs), from concept development to final delivery, ensuring adherence to timelines, budgets, and client requirements.

Team Leadership: Manage and lead a team of creative professionals, including videographers, editors, designers, and other production staff, fostering a collaborative and results-driven environment.

Operational Efficiency: Develop and implement streamlined production workflows and processes to maximize efficiency, productivity, and quality of deliverables.

Quality Assurance: Establish and enforce quality control standards to ensure the highest level of production value and adherence to brand guidelines and client expectations.

Client Management:  Not applicable.  CEO will act as a primary point of contact for client/partners. The focus is to grow and launch the D2C supplement sales as a brand and not be an agency.

Budgeting and Resource Allocation: Collaborate with the finance team to develop and manage production budgets, allocate resources effectively, and track expenses to ensure profitability and cost control.

Vendor Management: Identify and manage relationships with external vendors, including production studios, talent agencies, and freelancers, negotiating contracts and ensuring deliverables meet expectations.

Continuous Improvement: Stay updated with industry trends, technologies, and best practices related to video production, direct response advertising, and digital marketing, and drive innovation within the agency.

Qualifications:

Bachelor’s degree in a relevant field (e.g., Film Production, Advertising, Marketing) or equivalent experience.

Proven experience (5+ years) in video production, preferably within the advertising or digital marketing industry, with a focus on direct response advertising and video sales letters (VSLs).

Strong project management skills, with the ability to multitask, prioritize, and manage multiple projects simultaneously.

Excellent leadership and team management abilities, with a track record of effectively leading and motivating cross-functional teams.

In-depth knowledge of video production processes, including pre-production, production, and post-production.

Familiarity with D2C digital marketplaces, eCommerce sales, and online customer service within the health supplements or nutritional supplements industry is highly desirable.

Exceptional communication skills, both verbal and written, with the ability to present ideas, negotiate contracts, and interact with clients and stakeholders effectively.

If you are a passionate, dynamic individual with a proven track record in video production, direct response advertising, and operations management, and you thrive in a fast-paced, creative environment, we invite you to join our team. Together, we can drive exceptional results and make a significant impact in the digital marketing landscape.

Jonathan Pearson at BluZinc is our Retained and Exclusive Consultant Headhunter for this job opening.

Please apply with your resume ASAP choosing from a Domicile Home Residence: Puerto Rico  or USA